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How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 27.06.2025 00:05

How can a small local business with no marketing budget use social media to attract more customers?

Processes

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Perception

Alan Turing's iconic paper on a 'universal computing machine' goes up for auction - Live Science

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Product

Good marketing is doing this well.

Here’s where to get free doughnuts on National Donut Day 2025 - Fortune

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Price

People

Supreme Court lets DOGE access Social Security data of millions of Americans - The Washington Post

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Place

EchoStar Soars 49% As Trump Urges FCC To Settle Dispute - Investor's Business Daily